Appendix

Exhibit D, Urban Ore’s 12 Categories of garbage

Exhibit E, Weight sheet for recording raw data from Champions and Contestants

Exhibit B, bulk bags used for Champion and Contestant refuse collection

Exhibit C, Protective clothing and sorting table

Exhibit G, Contestant routing list

Exhibit H, Berkeley Recycling routes by days

Exhibit I, Champion feedback letter

Exhibit J, Permission slip

Exhibit K, weight distribution for Champions, Contestants

Exhibit N. By category comparison with AWCMA data (click to see larger image)

Exhibit A, Cash for Trash brochure (page 1, click for larger view)

Exhibit A, Cash for Trash Brochure (page 2, click for larger view)

Exhibit F, Champion Recruitment Letter (click for larger view)

 Exhibit S, bin-bike-bumper sticker for Champions and consenting Contestants

Exhibilt L, Paper post-sort

Exhibit M, Plastic post-sort

ecology center

For Immediate Release

Press Contact:

Martin Bourque, Executive Director, (510) 548-2220 ext 234
Dave Williamson, Recycling Manager, (510) 527-1585
Matthew Carlstroem, Contest Manager, (510) 525-1630

Cash for Trash Contest ‘03

Berkeley, California,The popular Berkeley contest, Cash for Trash, is back with $7,500 in prizes, more opportunities to win and neighborhood champions.  A fun and exciting recycling education program conducted by the Berkeley Ecology Center and the City of Berkeley, the 2001 contest awarded $6,500 to 16 recycling households.  Starting the first Monday in May, the 2003 contest will run daily for six weeks, ending on June 13.  In conjunction, presentations will be made to Berkeley groups interested in learning about waste reduction and recycling.

Funded by Alameda County Waste Management Authority, this innovative program grabbed national attention in both 1988 and 2001.  Popular because it is fun and rewards people for recycling, it also met the City and the Authority’s goals – both times the volume of material recycled increased by 10% for more than a year.  This year, after receiving special recycling training, 450  “Champions of Recycling” will help spread the word.  Because educational efforts like this need multiple reinforcements, the valuable work of these volunteers will greatly increase their neighbor’s understanding of how the contest works and what households need to do to win.

How does it work? Five days per week, an Ecology Center staff person will intercept the trash from a randomly selected Berkeley residence.  After getting permission from the household, the trash will be carefully checked.  If no recyclables are found, we will have a winner!  Like a lottery, the prize rolls over until a winner is found.  In 1988, one household won $4,000; in 2001 one young family won $2,700.  This year the prize cap will be $2,000.

In the past tenants of multi-unit buildings of nine units or less were at a disadvantage if their neighbors did not recycle.  This year, they can participate by placing their trash in a plastic bag tagged with their address.  The contest brochure  was mailed in early April.  People who did not want to participate for any reason were requested to contact the Ecology Center Recycling Hotline at 527-5555 or cashfortrash@ecologycenter.org.  For additional information, please visit www.ecologycenter.org or call the recycling hotline.

ecology center

For Immediate Release

Press Contact:

Martin Bourque, Executive Director, (510) 548-2220 ext 234
Dave Williamson, Recycling Manager, (510) 527-1585
Matthew Carlstroem, Contest Manager, (510) 525-1630

The Cash for Trash Contest: day 10

We’ve Got A $2000 and a $500 Winner!

Berkeley, California (Friday, May 16, 2003) -Friday morning, Stephanie Turner and Robert Ping of west Berkeley won $2000 from the Ecology Center by having no recyclables in their trash can. Ms. Edwardson of north Berkeley won $500.  How did they do it?  By carefully recycling containers and paper every week with the Ecology Center Curbside Program, and yard waste with the City of Berkeley plant debris program. Other residents will have the same opportunity because the contest lasts until June 13.

Additional Details

Pre-dawn refuse collection may not sound fun, but it paid off Friday for the Cash for Trash team.  Contest staff visited twenty randomly selected houses between 5 and7 a.m.and bagged the trash where they found it, leaving a note to call with permission to sort the contents. Ms. Edwardson (who says she’s never won anything in her life) came out to meet the Cash for Trash team and gave permission on the spot.  Permission fromStephanie Turner and Robert Pingcame soon thereafter.Stephanie and Robert, had earlier volunteered to be "Champions of Recycling" and as such participated in a trial run of the contestwhere they received an audit of their trash.

the Ecology CentercalledMs. Edwardsonto announce that she had won the $500 prize, andStephanie and Robert, who have a new baby, that they’d won $2000.  These and other, as yet un-discovered winners will be honored at an upcoming June City Council Meeting.

The Cash for Trash Contest is a project of the Ecology Centerand funded by the City ofBerkeleyand the Alameda County Source Reduction and Recycling Board.  The premise is simple; daily the trash from randomly selected households is checked for recyclables.  If none are found the household wins $250 or more. If no-one wins, the remainder is rolled over to the next day The limit for an individual prize is $2000. Since this is day ten of the contest, $2500 was in the pool.

 A fun and popular way to encourage recycling and waste reduction, the Ecology Centerand the City previously held this contest in 1988 and 2001.

ecology center

For Immediate Release

Press Contact:

Martin Bourque, Executive Director, (510) 548-2220 ext 234
Dave Williamson, Recycling Manager, (510) 527-1585
Matthew Carlstroem, Contest Manager, (510) 525-1630

We’ve Got Another $2000 Winner!

Berkeley, California (Thursday, May 29, 2003) Marianne Prior of Berkeley just won $2000 in the Ecology Center’s ongoing Cash for Trash Contest. When the Ecology Center called Ms. Prior to announce that she had won the $2000 prize, she said, “I just might take my first vacation in 6 years!” When asked how she feels about recycling, she replied, “I recycle carefully because there’s just too much waste.” Ms. Prior joins two previous winners, Stephanie Turner, $2000, and Anne Edwardson, $500. The Cash for Trash Contest’s goal is to increase recycling here in Berkeley. To that end the Ecology Center is giving money away to Berkeley residents.

Additional Details

Every day 20 Berkeley addresses are drawn at random. With permission from the residents, Ecology Center personnel sort through the refuse from these addresses looking for recyclable items. If none are found, recycling residents win cash prizes, from $250 to $2000. If no-one wins, the remainder is rolled over to the next day. Although this seems simple, only three residents have won, so far.

Garbage is all pretty much the same at daybreak, but Cash for Trash staff stalwarts Whit and Matthew could tell something was right about the material set out for collection on Thursday. They visited the twenty randomly selected houses between 5 and 7 a.m. and bagged the trash where they found it, leaving a note to call with permission to sort the contents. The refuse container at Marianne Prior’s house sat close to a fine assortment of recycling, and the waste bag felt light, a significantly reduced quantity of waste headed for the landfill.

All winners will be honored at an upcoming June 24^th Berkeley City Council Meeting. A fun and popular way to encourage recycling and waste reduction, the Ecology Center and the City previously held this contest in 1988 and 2001. The Cash for Trash Contest is a project of the Ecology Centerand funded by the City of Berkeley and the Alameda County Source Reduction and Recycling Board.

ecology center

For Immediate Release

Press Contact:

Martin Bourque, Executive Director, (510) 548-2220 ext 234
Dave Williamson, Recycling Manager, (510) 527-1585
Matthew Carlstroem, Contest Manager, (510) 525-1630

Recycling pays!

Berkeley residents win $250, $500 & $1500 prizes

Berkeley, California (Wednesday, June 11, 2003) In the Ecology Center’s Cash for Trash Contest, last Thursday Gertie Sylvester of Berkeley won $1500, on Monday Mary Clegg won $500, and on Tuesday Vickie Piovia and Mike Scott won $250.  The Cash for Trash Contest aims to revitalize recycling in Berkeley and reward avid recyclers. To that end, the Ecology Center gives money away to Berkeley residents who throw no recyclables in their trash. 

On Thursday, morning, the Ecology Center’s Cash for Trash collectors, Matthew Carlstroem and Whit Fowler knew the prize had climbed to $1500. At Ms. Sylvester’sWest Berkeley apartment, they bagged and tagged her trash, leaving her a green permission note. With her consent by telephone, they sorted her trash, finding no recyclables, making her Berkeley’s first apartment-dwelling Cash for Trash winner.

On Monday, Whit and Matthew picked up Mary Clegg’s refuse, who, when notified of her $500 award, said that her small-sized trash container acts as a practical reminder of the importance of recycling. The following day Vickie Piovia and Mike Scott called within an hour of their trash pickup. They had no idea that they would win; they just wanted to know what more they could do to recycle.

These recent winners, plus three previous winners, Marianne Prior, $2000, Stephanie Turner, $2000, and Anne Edwardson, $500, will be honored for their admirable recycling habits at an upcoming July 8^th Berkeley City Council Meeting along with any future winners.

A fun and popular way to encourage recycling and waste reduction, the Ecology Centerand the City previously held this contest in 1988 and 2001. The Cash for Trash Contest is a project of the Ecology Center and funded by the City of Berkeleyand the Alameda County Source Reduction and Recycling Board.

ecology center

For Immediate Release

Press Contact:

Martin Bourque, Executive Director, (510) 548-2220 ext 234
Dave Williamson, Recycling Manager, (510) 527-1585
Matthew Carlstroem, Contest Manager, (510) 525-1630

Recycling pays again!

Final prize awarded to  “Raging Granny” of Berkeley

Berkeley, California (Tuesday, June 17, 2003) The Ecology Center’s Cash for Trash Contest awarded it’s final prize on Friday to Berkeley resident Betsy Hess-Behrens. The 80 year-old, self-described “Raging Granny” won $750 for her terrific ability to separate and recycle everything from plastic to cardboard. The Cash for Trash Contest aimed to revitalize recycling in Berkeleyand reward resplendent recyclers. To that end, from May 5 to June 13, the Ecology Cente rgave away a total of $7,500 to 7 recycling residents. 

Every weekday for six weeks, the Ecology Center’s Cash for Trash collectors, Matthew Carlstroem and Whit Fowler navigated the early morning streets to 20 randomly selected addresses, where they bagged and tagged trash otherwise headed for the landfill, and left green permission notes. Last Friday, the final day of the contest, excitement grew as phone calls streamed in, approving the trash sorts and paving the way for another winner.

Ms. Hess-Behrens was thrilled be selected. A self-described obsessive recycler, she said she embraces the causes of conservation, peace, and justice, all of which contribute toward a fit future for all of our children. A Gray Panther and an organizer of “Raging Grannies,” she sings protest songs and does improvisational community theater.

SixBerkeleyresidents won previously: Mary Clegg, $500; Vickie Piovia and Mike Scott, $250 Marianne Prior, $2000; Stephanie Turner, $2000; and Anne Edwardson, $500. All seven winners will be honored for their admirable recycling habits at an upcoming July 8^th Berkeley City Council Meeting.

A fun and popular way to encourage recycling and waste reduction, the Ecology Center and the City of Berkeley previously held this contest in 1988 and 2001. The Cash for Trash Contest is a project of the Ecology Center and funded by the City of Berkeley and the Alameda County Source Reduction and Recycling Board.