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the Plastic
Redesign Project
HOW RECYCLERS CAN WORK CONSTRUCTIVELY
WITH PACKAGERS
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T |
he packaging industry is continually innovating to expand its markets. One of the current changes with the greatest potential concerns for recyclers lies in PET bottles. For a range of different barriers and tints are being considered that increasingly incorporates non-PET material and non-traditional colors into PET bottles. The most well known example of this is the plastic beer bottle first produced commercially for Miller Brewing by Continental PET Technologies in 1999.
If
design for recyclability is given inadequate consideration, these new bottles
have the potential to significantly increase the costs to separate or process
and to reduce the marketability or market value of RPET bales sold by local
recycling programs to reclaimers.
If, on the other hand, recyclability is factored in the designs, past
history demonstrates that downstream impacts can be eliminated or
minimized. The EVOH liner in the
PP cap on PET bottles to replace the PVC liner, or the ÒBig FootÓ base to
replace the HDPE base cup, are cases in point.
The
Plastic Redesign Project is a multi state coalition of state and local public
recycling officials that works with packagers to encourage redesigns that,
while achieving their intended purpose for marketing or performance, at the
same time do not increase net costs for recyclers. Its funding has been from
the Environmental Protection Agency, the states of Wisconsin, New York,
California and Arizona and Alameda County. (To read more about the Project, its
purposes, members and work, as well as how to become a member yourself, can be
found on the web at www.plasticredesign.org
.)
As
part of that process, the Project has produced the first independent and
objective analysis of the current plastic barrier bottles to quantify the
economic impact of each technology on recyclers. (A summary of the report can be found at http://www.plasticredesign.org.)
www.plasticredesign.org/files/execsumm.html
.)
The
report finds that the amber tinted, multilayer barrier bottle that uses ÒMXD-6Ó
(a specialized form of nylon)
will, were it rolled out into the market that it is aimed at, cause
losses of between 2.3¢ and 5.9¢/lb. in the bale price paid to recyclers for
PET, depending upon how much reclaimers automate additional color sortation in
response. Compared to the average
bale price for RPET of between 8¢-9¢/lb., that magnitude loss when market
saturation is reached of about 70% of its average value would be very
significant.
Although
these impacts have not yet been seen, this is only because most sales to date
have been limited to the small volumes sold in stadiums and convenience stores,
on top of which very little of that away-from-home sales has been captured for
recycling. Consequently, its current trace levels in the system are too minor
to require the costly special handling that will be required when large
quantities are involved or to impact a gaylord of flake.
This
first generation barrier bottle, however, does not appear to be winning broader
market acceptance due the fact that, because it is expensive to manufacture,
plastic beer bottles carries a price premium that, outside of sports stadiums,
is meeting consumer resistance.
For this reason, the future seems to lie with a second generation
barrier bottle under development and not yet in commercial production.
The
first generation nylon barrier bottle was developed in secret in order to gain
market advantage, and recyclers had little impact in its selection. However,
with the current lull in the market for barrier bottles, now is the time when
recyclers can have influence in the final shape of the second generation
bottle, if they but act to exert their interests.
One
way to do so is through the authority that 39 states have to influence the
appropriate SPI code stamped on the bottom of the bottle as either a no. 1
(PET) or a no. 7 (other resin).
The 39 states with SPI authority are:
|
States with SPI Code Authority |
AZ
AR
AK
CA
CO
CT
DE
FL
GA
HI
IL
IN
IO
KS
KY
LA
ME
MD
MA
MI
MN
MS
MO
NE
NV
NJ
NC
ND
OH
OK
OR
RI
SC
SD
TN
TX
VA
WA
WI
Because
the no. 7 has a stigma of being non-recyclable, the consumer product companies
have shown a strong-to-decisive preference for selecting a clear plastic
bottles that is permitted to use a no. 1.
One of the unique parts of the ProjectÕs report on barrier bottles is
its Technical Guidelines for objectively quantifying any economic impacts for
new barrier bottle designs. These
Guidelines provide a tool with which the states that have SPI authority can
help educate product companies about the designs with the least negative
impacts on recycling. They, in turn, will have clear information to give their
bottle designers to work around those potential problems.
Anyone
wishing to learn more about how to become involved in using the SPI number code
process to constructively provide designers with the information that they need
to insure the second generation bottle barrier bottle minimizes downstream
impacts should contact the Project:
Peter Anderson
Plastic Redesign Project
(800) 449-1010
anderson@recycleworlds.org