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Biodegradability Scam
Greenpeace International 1992
A case study in oil pollution, a biodegradability scam, "green
collar fraud," and sham recycling Mobil Greenwash Snapshot
#21
Mobil Corporation
CEO: Allen Murray
Salary: $1,865,000
HQ: 3225 Gallows Rd. Fairfax, VA 22037
tel.: 703-849-3000 fax: 703-846-4669
Major businesses: oil and gas; chemicals; plastics. Mobil, world's
4th largest petroleum company, has operations in 27 countries
and derives 68% of its revenue outside the US. Mobil is a member
of Responsible Care & signer of the ICC Rotterdam Charter.
"[M]arketing is the part of Mobil's business that's most
visible to the public. Most people...see advertising. This presents
Mobil's marketers with a unique opportunity to deliver their environmental
message--an opportunity they've seized." --Mobil World, 1991
1
Mobil devotes huge amounts of money to market an "environmental
message"; its ads in the editorial sections of major US newspapers
alone cost hundreds of thousands of dollars annually. These ads
typically downplay the destructive impact of Mobil's activities,
advocate oil exploration in pristine ecosystems such as the Arctic
National Wildlife Refuge, bemoan legislative limits to fossil
fuel development and dependency, and extoll the environmental
virtues of plastics and Styrofoam. In an extreme example of "image
advertising," the ads sometimes stray into areas far from
Mobil's business expertise, like a wandering idyll on American
summer memories that appeared in The New York Times in August
1992.
Elsewhere, slick company pamphlets tell of Mobil's protection
of wildlife habitats, public education on issues like plastics
recycling, and environmental grants and awards. Even irrelevant
human interest stories, like the one about the Mobil employee
in Japan who helped revive his local Little League baseball team
by collecting aluminum cans, are not safe from Mobil's green propaganda
team. Mobil greenwash is so pervasive and extends to so many issues
that we can only scratch the surface in this snapshot.
"Green Collar Fraud": Mobil and the Biodegradability
Scam
In 1988, Mobil began advertising its Hefty brand trash bags, made
from the plastic resin polyethylene, as biodegradable (that is,
capable of being fully metabolized by microorganisms and assimilated
into the natural biological cycle in soil and water).2 This claim,
which Mobil has never been able to verify scientifically, was
an attempt to cash in on public environmental concern, a fact
which a company spokesperson acknowledged in 1989:
[Degradable bags] are not an answer to landfill crowding or littering....Degradability
is just a marketing tool.... We're talking out of both sides of
our mouths because we want to sell bags. I don't think the average
consumer even knows what degradability means. Customers don't
care if it solves the solid-waste problem. It makes them feel
good. 3
Seven states filed lawsuits against Mobil in 1990 for this blatantly
cynical marketing scam. Calling Mobil's scam "green collar
fraud," New York State Attorney General Robert Abrams summed
up the prevailing sentiment:
It is a myth that degradable plastics quickly disappear or provide
any benefits to the environment in a landfill, and Mobil knew
it. But that didn't stop Mobil from trying to mislead consumers
into purchasing products that simply are not good for the environment....Mobil's
claims for its trash bags should be thrown into the landfill of
rhetoric. 4
By 1991, Mobil had settled with the states, paying a total of
$165,000 and agreeing to remove the word degradable from its Hefty
bags. In July 1992, Mobil entered into a consent agreement with
the US Federal Trade Commission (FTC) which prohibited the company
from making further unsubstantiated claims about the Hefty bags.
One day after Mobil's settlement, the FTC announced national guidelines
for defining terms recyclable and biodegradable. Although voluntary,
they are the most specific guidelines the US government has issued
on what constitutes misleading environmental advertising. 5
However, Mobil's biodegradability scam did not hurt sales. In
fact, the company's scam coincided with a dramatic rise in the
market price of its chemical products such as polyethylene. This
helped boost Mobil's gross revenues by over $1 billion, and net
income by $600 million, from 1987 to 1988. Between 1988 and 1990
the company's earnings from this business segment were at a record
high. According to Mobil, "Hefty remains one of the top brands
in the consumer marketplace." 6
Environmental Effects of Oil
Mobil points proudly to its environmental grants program. Among
the most significant, says the company, was the grant for a "landmark
study" on global warming. Mobil ignores the oil industry's
huge contribution to the problem of global warming and the unsustainability
of continued oil exploration and development. (For more on the
relationship between oil and global warming, see Greenwash Snapshot
#2--Shell.)
Gulf of Mexico
Mobil's 1991 Annual Report illustrates "environmental excellence"
with an underwater photograph of fish swimming in blue waters
of the Gulf of Mexico, a Mobil "production stronghold."
Lurking behind the fish are the legs of an offshore oil rig. Rigs,
the company says, "attract and shelter marine life."7
Left out is any mention the threat oil drilling poses to aquatic
species, some of which are susceptible to harm from toxic petroleum
products at levels as low as 1-100 parts per billion. 8
In the Gulf, Mobil and other oil companies discharge daily 1.5
million barrels of "toxic brine" tainted with chemicals
and heavy metals that can concentrate in tissue of marine organisms.
Their drilling has generated millions of tons of muds and cuttings
that can smother bottom-dwelling life. This degradation, plus
that from rigs' air pollution, tanker traffic, and spills, affects
not only ocean but coastal ecosystems. In Louisiana's coastal
plain and barrier islands, for example, wetland loss is occurring
at a rate of 50 square miles per year. 9
Nigeria
For over two decades, seven transnationals have monopolized oil
development in Nigeria. Mobil's reserves, which are 2nd only to
Shell's, have produced more than 1.5 billion barrels of oil since
1970. Mobil expects to double its current production volume during
the next four years with new oil fields off Nigeria's coast.
The result of oil industry's operations, according to Evans Aina,
Director of Nigeria's Federal Environmental Protection Agency,
has been extensive degradation of the country's land and marine
eco- systems. Most of the oil pollution, Aina says, has come from
"improper disposal of drilling muds, shipping and terrestrial
traffic accidents, tank washing and oil ballast discharges, depot
leakage and failure or rupture in oil pipelines." In all,
the oil industry in Nigeria has been responsible for at least
2796 spills or re- leases of some 2.1 million barrels of oil between
1976 and 1990.10
California and New York
Like all major oil companies, Mobil has a significant pollution
record. The US EPA has named the company a potentially responsible
party at 179 Superfund sites. Since the early 1980s Mobil has
spent $13 million in Superfund or equivalent state legislation
expenses. 11 Nowhere is Mobil's record more dismal than in California,
location of the company's largest US oil reserves.
In 1988, Mobil's pipelines in Los Angeles ruptured, spilling 130,000
gallons of oil that contaminated the Los Angeles River and killed
hundreds of fish and dozens of birds. According to the LA Department
of Transportation this was the sixth such rupture since 1973.
After the city charged Mobil with negligent maintenance, the company
finally replaced 75 miles of leaking California pipeline in 1990.
12 Mobil's refinery in Torrance, near Los Angeles, has experienced
many accidents, spills, and violations. From 1987-1989 four major
explosions and several fires at the facility killed two workers
and injured fifteen. The Torrance City Council ordered an independent
review of the refinery which concluded that extreme carelessness
and failure to follow safety guidelines were to blame. Between
1988-1989 Mobil paid $34,000 in Occupational Safety and Health
Administration fines for 105 safety violations. 13
Concern over the facility's operation prompted the city of Torrance
to sue Mobil in 1989 to establish municipal regulatory authority
over the refinery. In particular, city leaders feared an uncontrolled
release of highly toxic hydrofluoric acid might cause a "disaster
of Bhopal-like proportions."14 Mobil settled the suit by
agreeing to stop using hydrofluoric acid if it could not adequately
control a release and by hiring a safety consultant.
Mobil paid an $85,000 penalty and $3 million in charges in August
1989 to clean up 2.4 million gallons of gasoline which had leaked
from tanks and pipelines under Torrance. The gas contained high
levels of benzene and other carcinogenic chemicals. During the
fall of 1989 the South Coast Air Quality Management District cited
the Torrance refinery as having the region's worst record in air
qual ity violations and complaints and banned Mobil from monitoring
its own air emissions -- a privilege extended to all other major
oil companies in Southern California. 15
In 1990 the California Department of Health (DOH) fined Mobil
$66,000 for hazardous waste violations at the Torrance refinery.
The previous year the DOH had fined Mobil $125,000, and ordered
a $225,000 cleanup, for similar problems at the facility. 16
"Environmental conservation continues to be an important
objective in California." --from 1991 Mobil Fact Book (highlight
added)17
Mobil's Greenpoint terminal in New York City rivals Torrance for
pollution. Although it does not accept complete responsibility,
Mobil agreed in 1990 with the NY State Department of Environmental
Conservation (NYSDEC) to clean up what is believed to be the largest
oil leak in US history underneath the terminal. For the last 40
years, up to 17 million gallons of oil have been released or spilled
over some 52 acres, causing sewer system shutdowns, construction
problems, and threats to underlying groundwater. State officials
estimate that the cleanup will cost Mobil tens of millions of
dollars. 18
Mobil has created other hazards at Greenpoint. In 1988, after
a 60,000 gallon leak of gasoline at the terminal, Mobil spent
$600, 000 to move pipelines above ground and to build new storage
tanks and monitoring wells. In 1990, 50,000 gallons of kerosene
leaked from the terminal. Because Mobil failed to report the release,
NYSDEC fined the company $500,000, the maximum penalty possible.
19
Mobil agreed in 1988 to purchase eight homes in Jacksonville,
NY that had been contaminated by leaking underground gasoline
tanks. The homeowners had been exposed to carcinogenic benzene.
In 1990, a Mobil pipeline in West Seneca, NY burst and spilled
20,000 gallons of gasoline. Over 300 families had to be temporarily
evacuated. 20
Economic Effects
Besides ecological harm, oil development can also create economic
havoc. Production in the Gulf of Mexico has injured the tourist
trade while commercial fishermen have lost fish as well as fishing
grounds. Moreover, boom-and-bust cycles typify oil operations
in the Gulf as elsewhere, making stable employment impossible.
"Sure," a Gulf worker said after a boom period, "there
was lots of money to be made at first, but as soon as the price
of oil dropped, the flow of cash dried up and the oil companies
moved on....Suddenly, there were no jobs, just pollution."
21
In Nigeria oil spillage has hurt, and in some cases destroyed,
activity in other economic sectors. Communities in oil producing
areas have long called for compensation from the oil companies
for damages and recently their anger has led to violence against
industry facilities. 22 Some Nigerians warn that oil, which accounts
for 90% of the country's foreign exchange, cannot lead to sustainable
development. Economic indicators support this view: between 1984-1992,
Nigeria's foreign debt doubled while its per-capita income dropped
to the point at which Nigeria now ranks as the world's 20th poorest
nation. 23
Punishing the Whistleblowers
In 1990, a New Jersey federal jury awarded $1.375 million in damages
to Valcar Bowman, a former Mobil environmental affairs manager.
Bowman had alleged that Mobil pressured him to alter environmental
audit reports and at one point ordered him to remove incriminating
documents about air pollution from the Torrance refinery. After
he refused, Mobil fired Bowman based on what he calls a "cost-containment
sham" in a year of record company profits. 24
A second former employee, Myron Mehlman, initiated a suit against
Mobil in 1990 for wrongful dismissal. Mehlman, who used to be
the director of toxicology and manager of the company's environmental
health and science laboratories, charges that Mobil fired him
in 1989 for calling attention to the dangers of high benzene levels
in Mobil gasoline. He also claims that the company incorrectly
reported toxicity test results both within Mobil and to outside
agencies. Mobil denies the allegations and the case is pending.
25
Plastic Myths
Some of Mobil's most poetic greenwash is about recycling, especially
plastics recycling. Consumers of plastic, the target of these
ads, should be wary of feeling too pleased about using Mobil plastic
products. A Greenpeace investigation found Mobil plastic bags
which had been exported all the way to Indonesia for recycling.
The plant manager estimates that up to 40% of the plastic exported
to his plant for "recycling" from the U.S. and Europe
is simply dumped. (For more about the myth of plastics recycling
see Greenwash Snapshot #4--Solvay.)
For more information contact Jed Greer (author) or Kenny Bruno,
Greenpeace Toxic Trade Campaign, 212-941-0994, extension 205 or
209.
Notes
1. From Mobil World, Special Issue, March 1991.
2. For more information on biodegradability and plastics see the
Greenpeace report Breaking Down the Degradable Plastics Scam,
Washington, DC, 1990.
3. Quoted in ibid, p. 2.
4. Quoted in 1990 Corporate Profiles, Multinational Monitor (MM),
December 1990, p. 14.
5. See "Mobil, FTC to settle 'environmental' claims for its
Hefty trash bags," in the Boston Globe, 28 July 1992; and
Keith Schneider, "Guides on Environmental Ad Claims,"
The New York Times, 29 July 1992.
6. 1991 Mobil Fact Book, a supplement to the Annual Report, p.
72.
7. Mobil Annual Report 1991, pp. 10-11.
8. For more information on the hazards petroleum products pose
to the marine environment see Judith Kimmerling with the Natural
Resources Defense Council, Amazon Crude, 1991, esp. pp. 65-73.
9. Greenpeace, The Dinosaur's Path The Exxon Valdez, Oil and National
Security, Washington, DC, 1990, p. 9.
10. Toye Olori, "Nigeria: Petroleum Industry Pollutes the
Environment," Inter Press Service International News, 14
February 1992.
11. Council on Economic Priorities (CEP), Corporate Environment
Report: Mobil Oil, New York, 1991.
12. ibid.
13. ibid.
14. Quoted in 1989 Corporate Profiles, in Multinational Monitor,
December 1989, pp. 12-13.
15. CEP, op. cit.
16. CEP, op. cit.
17. 1991 Mobil Fact Book, p. 26.
18. CEP, op. cit.; and 1990 Mobil profile in MM.
19. CEP, op. cit.
20. CEP, op. cit.
21. The Dinosaur's Path, p. 9.
22. Olori, op. cit., and John Owen-Davies, "Oil Workers Find
Life is Harsh in Swamps of Nigeria's Outback Outposts: Employees
on Niger Delta endure civil unrest, long hours, little recreation,
and lack of female companionship," The Los Angeles Times,
12 January 1992.
23. Jato Thompson, "Coping with the debt burden is a major
headache," in African Business, April 1992, p. 19; and Pini
Jason, "Why hasn't six years of SAP revived the economy?"
in African Business, June 1992, p. 20.
24. 1990 Mobil profile in MM; and Ken Sternberg, "Mobil faces
employee lawsuit," in Chemicalweek, 14 November 1990.
25. ibid.source: http://www.greenpeace.org/gopher/campaigns/toxics/1992/mobilgw.txt
18mar01
see series of text files: http://www.greenpeace.org/gopher/campaigns/toxics/1992/
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