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Shareholders, environmentalists,
workers pressure Dell Computer to match company performance with
environmental leadership
US consumers deserve same service offered in European, Japanese
markets
July 18, 2002
Austin, TX - Dell Computer Corporation must match its outstanding
corporate performance with industry leadership to solve the growing
problem of discarded computers and consumer electronics threatening
public health and the environment, according to environmental
advocates, company shareholders, workers and others addressing
the company at Thursdays annual meeting at the Austin Convention
Center.
Dell Computer is a profit and market share leader among
PC manufacturers, yet it is an environmental laggard relative
to most of its global competitors, says Robin Schneider,
Executive Director of Texas Campaign for the Environment. Our
members are calling on Dell to take leadership in bringing about
a sustainable solution to the problem of discarded computers and
consumer electronics, so-called e-wastes. To safeguard public
health, brand owners and manufacturers must take full responsibility
for the life-cycle of their products, from clean production to
take back at the end of their useful life and responsible recycling,
continues Schneider.
Texas Campaign for the Environment organized events outside Dells
annual meeting to educate shareholders, media, and the general
public about the e-waste problem and the importance of Dell Computer
Corporation to an industry-wide solution. TCE is a lead organization
in the national Computer TakeBack Campaign, co-coordinated by
GrassRoots Recycling Network and Silicon Valley Toxics Coalition,
pushing for producer responsibility for computers and consumer
electronics through industry initiatives and state legislation.
E-wastes are among the fastest growing waste streams in the industrialized
world, owing to growing sales and rapid pace of product obsolescence.
Tens of millions of computers alone become obsolete in the US
every year, with fewer than ten percent recycled. Because they
contain lead, mercury, cadmium, flame retardant plastics and other
materials, discarded electronics pose substantial threats to human
health and the environment.
As a Dell shareholder, I believe the company must match
its outstanding performance as a company with industry leadership
for environmental protection, says Noah Hahn. The
environmental threats posed by improperly discarded electronics
are a huge potential liability for the company. On the other hand,
expanding the companys asset recovery service to reclaim
used computers from individuals and small businesses could be
a source of new revenue, continues Hahn.
The American Friends Service Committee is deeply concerned
when US corporations do nothing to stop the flow of toxic wastes
that harms innocent people who have little knowledge of the dangers
of electronic waste, said Josefina Castillo, Program Coordinator
for American Friends Service Committee, Texas, Arkansas, Oklahoma
Office. Men, women and children in China and other developing
countries are now at the receiving end of US waste. They do not
have the information, equipment or the funds to properly recycle
and dispose of this waste. Dell should show that its corporate
success will not be at the expense of the health of poorer peoples
of the world, she added.
I live near two of the largest landfills in Central Texas
and I am very concerned about both the high volume of electronic
waste that is building up and the heavy metals that will contaminate
Austins groundwater from old electronics, said Trek
English of the Northeast Action Group. In Europe and in
Japan, Dell takes back used computers and equipment from all customers;
I think American consumers deserve the same level of service and
protection. Dell Computer operates in a global marketplace and
standardizes their operations to maximize efficiency. Their policies
and practices in the European market should be standard in the
American market, continues Ms. English.
The European Union has issued two directives relating to e-wastes;
one requiring producer responsibility for take back of used equipment
and the second requiring scheduled phase-out of hazardous materials
(e.g., lead, mercury) from electronics. Dells entire product
line is being re-designed to meet the EUs strict requirements.
The Computer TakeBack Campaign is targeting Dell because
of its industry leadership, market share growth, and because the
company is integral to an industry-wide solution, says David
Wood, program director with GrassRoots Recycling Network and organizing
director of the Computer TakeBack Campaign. An effective
electronics producer responsibility program must apply equally
to all brand owners. Some PC manufacturers interested in exploring
take back solutions are hesitant and concerned about being put
at a competitive disadvantage by Dells unique sales model.
The proposed plan by Dell to use Unicor prison labor for
the recycling of personal computers is not an acceptable solution.
Prison labor is not protected by occupational health and safety
regulations. Furthermore, the cheaper rates paid to prison labor,
undercut an opportunity for a vibrant recycling industry that
results in economic development, jobs that pay workers a decent
wage and provide the necessary safe working conditions,
said Leslie Byster, Communications Director of the Silicon Valley
Toxics Coalition.
The US, at present, lacks the necessary infrastructure to
safely recycle all the discarded computers and electronics in
our homes, schools, and offices, says TCEs Schneider.
As a result, substantial quantities of products destined
for recycling are actually being shipped overseas
to China and other countries for processing under horrific conditions.
We need to ban the export of these wastes; we need companies to
ensure that their recycling operations do not feed overseas waste
markets; and we need producer responsibility in order to develop
the required domestic recycling system. Dells leadership
is key to making this happen, continues Schneider.
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